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NOWA News Archive: 2003
October 2003

JASPRAA (Jersey Shore Public Relations and Advertising Association) has awarded the coveted gold medal for direct mail to Frank Peluso's company Team One Guerrilla Marketing. The winning piece was their new business development mailer dubbed "Marketing is Like War."


September 2003

Field segments of Martha Stewart Living produced by Judy Minot air in September and October:

  • Sept 17 - Martha Stewart Living Company Barbeque
  • Oct 6 - Wedding Dress Preservation with Jonathan Scheer
  • Oct 13 - Baseball Exhibit at American Folk Art Museum

July 2003

Bob Baker has been asked to write a series of columns for the Courier News.


May 2003

Jody Jacobus was one of only 35 artisans selected to participate in the "2003 Mansion In May". The popular designer showcase is held every two to three years in a Bernardsville area estate. "Mansion in May" is the largest fund raising vehicle of the Women's Association of Morristown Memorial Hospital. This year's proceeds will benefit the Neonatal Intensive Care Unit of the hospital.

In December, Peggy Gallos began working with a firm that provides marketing communications expertise for medical products companies. Thus far, Peg has provided service to the firm in the naming of a new medical device, writing copy for an institutional print ad and developing tag lines for an overall marketing campaign. Meanwhile, for a New Jersey professional organization, Peg is writing an article about hydrographic surveying. And, in an entirely different realm, Peg is assisting the Roger Atkinson Ballet Center of Frenchtown publicize its summer dance camps for children.


SMA AdApril 2003

J.R. Bale completed a series of three advertorials for the Spinal Muscular Atrophy Foundation, which ran in Roll Call, Congress Daily and The Hill. These ads triggered calls of support for the SMA Foundation from key Washington lawmakers, including members of Congress as well as the White House Office of Domestic Policy.

 


March 2003

Robert Baker wrote a trade magazine article about high-moisture vapor transmission medical adhesives, which National Starch and Chemical Company has invented. "This sounds esoteric, but it actually impacts pretty much everyone who might ever need a wound care bandage. If the bandage material doesn't transmit moisture, it can build up underneath and prevent the wound from healing. If the bandage material transmits moisture, but the adhesive used to adhere it to the skin doesn't, you have a problem," explains Bob.

Bob Seeley just had an article published in P-O-P Design on lenticular technology. Some amazing things are happening in the Point-of-Purchase world today. Displays that used to just sit there and look attractive are now changing their appearance as consumers walk past them. And that photograph of the clerk behind the counter? Now it's in 3D and the counter actually appears to be physically out in front of her. In some cases, 3D images actually appear to move! Want to know how this works? Find out by reading Bob's recent article in P-O-P Design.


January 2003

Peggy Gallos has just completed a 1200-word article about the new generation of electronic lighting controls available for homes. The article will be published in Electronic House magazine later this year.

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