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NOWA News Archive: 2002

November 2002

Copywriter Melanie Davis has been retained by a prominent East Coast communications firm to write website copy for Treasury Direct, a new program offered by the U.S. Dept. of Treasury.

October 2002

Peggy Gallos is currently working on an article about lighting controls for the home that will appear in This Old House magazine.

Melanie Davis was brought in by an ad agency to write copy promoting a radiopharmaceutical drug used to treat bone cancer pain. In addition, she has written several articles for New Jersey Savvy Living magazine's fall 2002 and winter 2003 issues.

August 2002

Photographer Frank Peluso and copywriter Melanie Davis were judges for the 2002 JASPER Awards, sponsored by the Jersey Shore Public Relations and Advertising Association. They both judged several Print Material categories, and Frank also judged Branding & Stationery, Magazine Advertising and the Stroke of Genius Category. Melanie also judged Excellence in Writing, Media Relations, Public Relations Effort and Electronic Communications.

June 2002

J.R.Bale developed both the strategy and the execution for the IVOMEC "Think Again" campaign for Merial, who feel the advertising contributed to a 5% increase in sales in a mature market.

May 2002

Tracy Ecclesine Ivie presented the May program for the New Jersey Association of Women Business Owners—Hunterdon & Somerset Chapters. Her topic was "How to Get Your Name in the Paper Before You Die.

January 2002

Merial named J.R. Bale's Balefire Communications LLC as their agency-of-record for the IVOMEC® brand products. Merial is the world's largest animal health company.


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